Make Twitter work for you.

How to use Twitter

Put the work in and Twitter will work for you.

When we own a product it’s beneficial to build trust with a community. Users often check Twitter accounts to gauge the maturity of a product. It can appear jarring to follow too many people, not tweet enough or not have a nice profile picture.

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Twitter is a great platform if you want somewhere where you can repeat yourself.

Goals

At a low level, you need some followers to appear valid. The number of followers you have isn’t a useful goal. The goal isn’t to hit 1000 followers or gain 25 followers this week. The goal is to:

• Reach a point where you aren’t aiming for more followers.
• Have relevant content tweeted at you.
• Have followers who engage with you and your content.

Churning

If you follow 100 people on Twitter, a small percentage will follow you back. You can then unfollow them and repeat this process daily. This is called Churning. At a glance, this sounds negative. If you build video games, and you churn the followers of a game studio you are likely to get followed back. People who like video games are more likely to like your product than people who study Japanese.