How we named our company in under an hour.

Pick a brand name

Naming a brand can be an expensive process. Follow this strategy instead.

In the last few years, I have had opportunities to name companies. I’ve seen companies spend weeks and thousands of pounds on coming up with a name. I’ve spent a Saturday trying to pick a name for a project that never took off.

Photo Credit: https://www.pexels.com/@fauxels

I don’t believe a name has much power beyond what you make of it. I enjoy a notion of Minimum Viable Naming. Pick something that is unique, specific and available with low effort.

If you’re in a rush pick some noun and adjective combination. Some examples you’re welcome to have:

Web Agency — OrangeCarrot

Data Platform — DataFlow

Band name — Red Mist

The purpose of a name

The purpose of a company name boils down to three things:

1. Specificity — From the name is it clear what your company does? Do you even want people to know what the company does? Is it too generic, or not generic enough?
2. Discoverable — Is the name easy to find, spell and recall? If you say it out loud could somebody type it into a browser and guess your website?