Maslow’s hierarchy of needs
The Triangle of Success
How do you make a product trusted enough to convert?
Recently some friends and I have been talking about starting a company together. We still aren’t sure what that looks like and our product changes every week. We are hitting some problems around trust, and how you make a product trusted enough to convert. I can’t remember how we got here but I drew the below diagram and labelled it “The Triangle of Success” in parody.
Since the (re)creation of “The Triangle of Success” out of a moment of boredom, I’ve noticed its power for intentional action. This is a parody of Maslow’s hierarchy of needs. To those unfamiliar, each layer is unobtainable without being secure in the former. That is to say, you can’t feel fulfilled if you don’t have access to food and water.
To extend to “The Triangle of Success”, you can’t make money without traffic, you can’t earn traffic without content.
Content
This refers to any service or artefact of your opinions or skills. This can apply to an individual, group or company. Some examples of content:
