Maslow’s hierarchy of needs
The Triangle of Success
How do you make a product trusted enough to convert?
3 min readJun 15, 2020
Recently some friends and I have been talking about starting a company together. We still aren’t sure what that looks like and our product changes every week. We are hitting some problems around trust, and how you make a product trusted enough to convert. I can’t remember how we got here but I drew the below diagram and labelled it “The Triangle of Success” in parody.
