Opinion data on a platter
Twitter data for research
Joseph Allen, a Research Associate at the UKDS, discusses why we use Twitter data for research.
3 min readApr 8, 2021
When we try to analyse an individual we have access to a snapshot of who this person is. We could collect quantitative data on ages, sex, family details, salary and beyond. While these data points are valuable, they only capture a part of an individuals’ complicated history and limitless potential.